Jesus Made in America: A Cultural History From the Puritans to the Passion of the Christ
by Stephen J. Nichols
InterVarsity Press / 2008
"Jesus has been sold as everything from action figures to bracelets, from bobble heads to T-shirts," says author Stephen J. Nichols in an interview appearing in the IVP Academic Alert (Spring 2008). "This commodification has the effect of sentimentalizing and trivializing Jesus, turning Christianity and Christ into a product that is marketed, bought and sold. This has not gone unnoticed by a skeptical public....
"Then there's politics. Jesus has been claimed on both the right wing and left wing of American political ideologies. We tend to be too easily seduced by the powers of the market and by politics. Jesus came to free us from such seductions. Ironically, we as American evangelicals have attempted to bind him to them."